As president of the boutique PR agency Spin Control, he often serviced time-crunched clients who crave quick ink and air. Consumer-brand roster included Desigual USA, Duckie Brown, Porsche Cars North America, Pernod Ricard USA (Art Basel, Guggenheim, MoMA); LVMH (Aspen Food & Wine, South Beach Food & Wine); PepsiCo (Coachella); Heineken USA (Sundance Film Festival).
In addition to being a successful film and television actor, she spent over a decade in the music industry overseeing high priority artists at Sony Music. She was co-founder of Konscious, one of the first streaming non-profit websites linking potential activists with appropriate causes, and developed and created the first Asian American television dramedy ”My Life Disoriented” for PBS.
For seven years, he served as a principle member of an agency that leveraged celebrity talent and fame to fundraise and increase brand awareness for mission-driven organizations. Clients and partners included Heifer International, Children International, Hope North, Somaly Mam Foundation, Headcount, Google Ideas, The Body Shop, Condé Nast Traveler and GQ.